Marketing  

• G2’s CPO Sara Rossio Shares the Secret to an Innovative Product Team

  2021 Sales Consult Playbook: Building Trust at Every Stage of the Buyer’s Journey

• The CEO Playbook Part 1: Starting a Business With Customer-Led Growth

• How to Turn Accounts Into Contacts With G2 Buyer Intent

• G2 Qs: Rachel Bentley on Driving and Sustaining Review Collection

Commerce

• What Is Multichannel Retail? Engage Customers On and Offline

• Product Catalogs: The Best Way to Influence Retail Shoppers

Training and recruiting

• Breaking Glass Ceilings with Women in Construction

• What is Bloom’s Taxonomy? Applying Learning Theory to Your Training Program

• How to Set Realistic Training Objectives

E-books 

• The Buyer Intent Playbook: Using Intent Data at All Stages of the Funnel

• The ABM Buyer’s Guide

• SaaS Management Starter Kit

• How to Buy eLearning Content for Your LMS

Case studies

• Kibo Sees Nearly 3x the Conversions With G2 Buyer Intent Data

• Metadata Activates G2 Buyer Intent and Lowers CPL by 42%

• Providing Value in a Global Pandemic to the American Payroll Association Chippewa Valley Chapter

Video scripts

• How Pet Insurance Works

• National Pet Health Insurance Month